W BOND INTERNATIONAL

WE ARE

No borders. All ages. Every opportunity. Valuing the bonds we make with the people we meet.

For more than 20 years, I have been passionately working in the public relations and communication fields. During my experience, and what I have come to appreciate the most, are the great business partners and associates I have worked on projects with, both Japanese and non-Japanese alike. There are even those who I have had the pleasure of working with from the time I had just begun my career after graduating from college. From ever-changing work environments and handling new assignments, I encounter great people, who eventually become great partners.
So, appreciating my great partners and future partners, the company was named W BOND; W means “We,” “Wow,” “Worldwide,” and “Waiwai, a mimetic word expressing a fun moment together,” and BOND, holding together and a close relationship. W BOND looks forward to continuously being a great partner for those who we have met and/or worked with in the past, and to becoming a new partner to those who we have yet to encounter.

Kayo Sato
Chief Executive Officer

WE DO

We are a PR agency that has a rich experience in working with foreign companies and countries to promote their goods and services in the Japan market

1Our service

Branding & rebranding / key message and visual development / communication consulting & strategic planning / community management (SNS) / influencer marketing / press tours / press conference and briefing / B2B event / trade show arrangement and booth operation / LP and campaign website creation / sales tool development / advertising / CSR & environmental PR / media training / risk management / public affairs / etc.

2Industries / areas

Food / agri-food / consumer goods, including FMCG / tourism and hospitality / beverage / connected devices / application and platform / payment services / finance / commodities / broadcasting / IT / pharmaceutical / heavy industry / etc.
B2B2C / B2C / B2B

3Major client experience

  • Agri-food products from government agencies, industry groups, and public institutions in Europe to promote in the Japan market: branding, key message & visual development, slogan development, landing website and campaign page development, advertising, press conference and briefing, B2B seminars and its roadshow, SNS, sales promotion, influencer marketing, trade show arrangement and operation, press tour, cooking seminars, professional relations, public affairs, etc.
  • Rebranding of foreign brands in the Japan market

    Brand A, a container house-goods maker in the US: rebranding campaign logo development and tool creation, press conference, influencer relations, advertising, blog, cooking seminar, etc.

    Brand B, a wearable device maker in the US: product relaunch press conference, SNS, consumer events, tie-in ads, etc.

    Brand C, a pharmaceutical maker in the US: a prescription drug that has been in the market for three years and conducted a salt reduction campaign for KOL relations, local government and influencer relations, TV program creation, public lectures and fairs, press conference and relations, a secretariat office operation, etc.

    Brand D, an air purifier maker in Sweden: workshop, key message & visual development, web re-design, sales tool design, blogger relations, etc.
    Others: home appliances (the Swedish & the French).

4AWARDS

  • IPRA (INTERNATIONAL PUBLIC RELATIONS ASSOCIATION) (2016) Golden World Awards Winner
  • THE INTERNATIONAL BUSINESS AWARDS (2016) Gold Stevie Winner: Most Honored Marketing Agency: Rebranding / Brand Renovation of the Year
  • PR WEEK ASIA (2016) Bronze: Consumer Launch Campaign of the Year
  • ASIA PACIFIC STEVIE AWARDS (2016) / Bronze: Award for Innovation in Brand Renovation / Rebranding
  • THE INTERNATIONAL BUSINESS AWARDS (2017) Gold Stevie Winner: Communications or PR Campaign of the Year Marketing Business to Business
  • The 50th JAA (Japan Advertisers Association) (2011)

*The projects our company’s head has lead at an agency

5Overseas experience

  • Living: US for 6 years and Peru for 6 months
  • Business trips to: US, UK, France, Spain, Mexico, Peru, Ecuador, Malaysia, China, Hong Kong, Macau, Turkey
  • Work-related: Germany, Finland, Sweden, Italy, Spain, France, Panama, US, UK, Singapore, China, Korea, Taiwan, Australia, India, Vietnam, Sri Lanka, Mexico, Colombia, Chile, Denmark, Brazil, Tunisia.

6Language

Japanese (Native), English (Business level),
and Spanish (Conversational level)

WE WILL

Working together with our clients, we aim to offer high quality and cost-effective solutions that tackle the challenge of communication

Based on our rich experience working at a major global PR agency, a domestic PR agency, and an in-house PR at a start-up company, we will aim to provide solutions to your communication challenges. One of our biggest strengths working as an independent agency is our ability to provide cost-effective proposals. Unlike big PR agencies that are sister agencies of big communication groups, we can provide high quality services for less, in addition to bringing talented partners who are also small companies and/or freelancers. Furthermore, although we are a small agency, we can provide a wide variety of communication solutions, such as: branding / rebranding, strategic communication plans, advertising, sales promotion, community management, owned media planning and operation and other communication services, in addition to traditional PR.

COMPANY

Trade name
W BOND INTERNATIONAL Inc.
Head office
Ocean Gate Minato Mirai 8F
3-7-1 Minatomirai, Nishi-ku
Yokohama-shi 220-0012 Japan
Established
April 24, 2020. / FY Month: June
Certified Tax
Accountant
Shoichi Sugino,
Tax Co. Sakura Godo Kaikei Jimusho
Corporate
Lawyer
Dr. Kotaro Tanaka,
Shinagawa International Law Office LPC
CONTACT
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